The Top Wholesaler is the active wholesaler in the Unilever Food Solutions loyalty program, by registering on a dedicated platform. The user is encouraged by the brand to achieve an incremental turnover target, customized according to the results of the previous year and purchases the Unilever Food Solution products to access different premium tiers.
Development of wholesalers behavioral database
project: Unilever One Goal
project type: Trade Incentive
goals: Incremental turnover, Database building, Sell-out strategy
Brief
Uniliver Food Solutions turned to Advice with the aim of increasing sales of certain products and building a behavioural database as well as a personal database for its wholesalers.
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