The Italian Espresso Lover is a sports enthusiast who is activated through the touchpoints located in various strategic parts of the city of Turin and other touchpoints located nationwide: thanks to a solely digital engagement, he lands on a mobile-friendly platform that engages him and allows him to experience the Lavazza Experience with training goals on the Barista Technology of the Lavazza A Modo Mio system.
A dynamic, cross-channel engagement strategy for international events
project: Nitto ATP Finals Lavazza
project type: Trade and Consumer Activation
goals: Customer Engagement, Trade Incentives
Brief
Lavazza, on the occasion of the Nitto ATP Finals, one of the most important international tennis tournaments, has chosen Advice to develop a project aimed at activating retailers and end consumers. A single structured activity was launched which, depending on the company’s specific objectives for each channel, focused on the 4 different channels on which the brand operates: retail, food service, e-commerce and digital.
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