The Progress Marketing project is shortlisted as Best Loyalty Program of the Year – FMCG alongside well-established brands such as Danone, Finish and Boots.

TURIN, April 2013 – The Digital Collection “Giramondo con Giravolte” developed by Advice Group for Casa Modena lands directly in the final stage of the International Loyalty Awards as one of more than 200 candidates from 20 different countries.

The customer loyalty plan developed for the Grandi Salumifici Italiani brand was acknowledged as having the ability to combine innovation and digital strategy with sales conversion and measurement tools in progress aimed at improving the redemption of the promotional initiative. The project, which lasted from last June to January 2013, was indeed the first multi-channel point collection which combined a variety of touch-points (text, web, edutainment activities, social networking) aimed at establishing a durable relation between brand and consumers, as well as charity work with the possibility of donating – after achieving the first point threshold – a batch of five meals to former child soldiers in Congo through the nonprofit association Mago Sales. The program was developed through WEKIT, the business intelligence platform property of Advice Group which through the integrated touch-points manages to re-classify and qualify the company database according to the purchase behavior and digital approach to the brand.

The prizes will be awarded on the 11th of June, in London, at the prestigious Grosvenor House Hotel in the Park Lane district.

Check out the shortlist: The loyalty Awards 2013 shortlist