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VINCI CON BIRRA PERONI

TRADE SOLUTION

COUNTRY: ITALY

APR-DEC '17

GOALS

Peroni has chosen Advice Group to launch a strategic digital loyalty project to engage and retain operators in the Ho.Re.Ca industry.

OUR SOLUTION 

ENGAGING AND RETAINING

ENGAGING AND RETAINING

UP AND CROSS-SELLING

UP AND CROSS-SELLING

DATABASE BUILDING

DATABASE BUILDING

MY PRIZE

MY PRIZE

A loyalty programme to reward all sector barkeepers and support the sale of beers in the special and premium categories. Vinci con Birra Peroni is a behavioural loyalty project that improves brand awareness and allows the analysis and clustering of operators’ behaviour in order to define targeted 1-to-1 communications to support sales.

See more at: www.vinciconbirraperoni.it

46% bartenders involved in the loyalty programme

46%

60% of users are loyal and take part in the activity throughout the period

60%

+7 codes entered by each barkeeper

100%
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