Peroni has chosen Advice Group to launch a strategic digital loyalty project to engage and retain operators in the Ho.Re.Ca industry.
A loyalty programme to reward all sector barkeepers and support the sale of beers in the special and premium categories. Vinci con Birra Peroni is a behavioural loyalty project that improves brand awareness and allows the analysis and clustering of operators’ behaviour in order to define targeted 1-to-1 communications to support sales.
See more at: www.vinciconbirraperoni.it
46% bartenders involved in the loyalty programme
60% of users are loyal and take part in the activity throughout the period
+7 codes entered by each barkeeper