MY KENCO REWARDS CLUB
The point collection mechanism also involves trade: the consumer/retailer logs onto the website of the promotion and enters the code found inside or outside the product package, in the relevant area. The points collected can be used to redeem prizes or given to charity. The point collection is also supported by targeted boosting actions where participants are invited to join promotional actions on a regular basis and receive more points in exchange, which can be checked on their personal account. It is a shame that the mobile channel for code entering and earning points is totally absent as further tool to engage users, guiding them to sell-in and cross-selling, from a fully progress marketing perspective.