LOGO-ENTREMONT

ENTREMONT “VINCI LA TUA SPESA 2014”

BRAND ACTIVATION

THE FEATURES

The Italian-French company chooses Advice for the great 2014 contest Vinci la tua Spesa!

100% MULTICHANNEL

100% MULTICHANNEL

SHORT COLLECTION

SHORT COLLECTION

TURNAROUND RATE ANALYSIS

TURNAROUND RATE ANALYSIS

The Challenge

Increase customer loyalty and educate customers and prospects to its own product consumption in order to build a community on which to work in terms of behavioral and CRS analysis (Customer Relationship Strategy for UP/CROSS/FAST selling actions).

The solution

December 2013/March 2014

www.concorsoentremont.it An instant win contest lasting four months combined with a short collection mechanism, allowing to engage and reward at the same time and in a differentiated manner occasional clients and brand lovers.

 

INSTANT WIN: a multi-channel platform (web, mobile and SMS) which allows to enter a unique code found inside the pack, giving the user a chance to discover in real time if he or she has won the daily prizes (€50 shopping vouchers).

 

SHORT COLLECTION: by entering four valid codes users are entitled to the final sweepstakes with “5 minutes’ shopping to be won” totally at the customer’s discretion (up to a maximum value of Moreover, in order to boost virality and participation on networks, as well as to involve customers from a “co-creation” perspective, users can send a recipe of their own with at least one Entremont product among its ingredients. At the end of the contest a jury will select the ten TOP recipes and the most appetizing among the 20 most voted by the community which will win 100 € worth of shopping vouchers and one week end in Paris for two people respectively.

 

 

Strategy and development: Advice Group
Creative management: MMS Eventi San Marino
Behavioral and 1to1 relation analysis: WEKIT platform (powered by Advice)

The Results/KPI

Thanks to WEKIT, the Advice behavioral analysis platform, it has been possible to measure several KPIs: 70% of users is mobile-oriented participating via sms or m-site; 10% of registered users contributes to the action’s virality, the average target involved in the campaign is Female, aged 47.

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