ENTREMONT “VINCI LA TUA SPESA 2014”
Increase customer loyalty and educate customers and prospects to its own product consumption in order to build a community on which to work in terms of behavioral and CRS analysis (Customer Relationship Strategy for UP/CROSS/FAST selling actions).
www.concorsoentremont.it An instant win contest lasting four months combined with a short collection mechanism, allowing to engage and reward at the same time and in a differentiated manner occasional clients and brand lovers.
INSTANT WIN: a multi-channel platform (web, mobile and SMS) which allows to enter a unique code found inside the pack, giving the user a chance to discover in real time if he or she has won the daily prizes (€50 shopping vouchers).
SHORT COLLECTION: by entering four valid codes users are entitled to the final sweepstakes with “5 minutes’ shopping to be won” totally at the customer’s discretion (up to a maximum value of Moreover, in order to boost virality and participation on networks, as well as to involve customers from a “co-creation” perspective, users can send a recipe of their own with at least one Entremont product among its ingredients. At the end of the contest a jury will select the ten TOP recipes and the most appetizing among the 20 most voted by the community which will win 100 € worth of shopping vouchers and one week end in Paris for two people respectively.