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EMOZIONI IN AGENZIA

BRAND ACTIVATION

THE FEATURES

Unipol Sai and Advice have launched Emozioni in agenzia the first incentive trade and brand activation program which rewards brand customers or prospects and, subsequently, agents.

UNIPOL INCENTIVE PROGRAM INTEGRATION

UNIPOL INCENTIVE PROGRAM INTEGRATION

INCENTIVE TRADE CONSUMER

INCENTIVE TRADE CONSUMER

DRIVE TO AGENCY

DRIVE TO AGENCY

The Challenge

Start the first in a series of actions aimed at involving Unipol clients in the brand’s value world. Improve clients’ perception in respect of insurance and rewarding those who visit the agency. Strengthen the connection with the agent of choice and promote the brand’s database building. Subsequently reward the agent with a return on the Unipol Sai incentive program. Reward prospects with a dedicated gift.

The solution

August 2015/December 2015

During the promotion period, the Unipol agents need to register with the mini-website dedicated to Emozioni in Agenzia, in order to help their customers or prospects take part in the program.

INSTANT WIN

All customers who have Unipol Sai policy in force between 01/08/2015 and 31/12/2015 can register at the agency with the help of their agent. They can give their policy number and immediately find out if they have won a Disney Pixar “Inside Out” DVD. If the users have also underwritten a zero interest loan, they will immediately receive “Il diario delle emozioni” in digital version as a gift, and be eligible for the final sweepstakes with a 1000 euro voucher to be won for an exclusive experience at the Disney Stores or via e-commerce. Each new registration with Emozioni in agenzia, moreover, helps the agent move up the program ranking of Unipol Più2015-Gara Banco.

GIVEAWAY

All those who during the promotion period apply for a quote at the agency, can ask their agent to be registered with the program. They will immediately receive “Il diario delle emozioni” in digital version (exclusive Disney Pixar publication for Unipol Sai) as a gift.

The Results/KPI

Emozioni in agenzia is the first digital brand activation program which will become part of an activity flow aimed at encouraging Unipol customer loyalty. A Progress Marketing program which rewards customers and invites them to complete a champion action to take part in the final sweepstakes. Emozioni in agenzia is integrated with the Incentive Unipol program, supporting the active involvement of agents: each person registered with the program allows the agent to move up the Unipol incentive program ranking. Thanks to Wekit, the behavioral loyalty platform, the program allows for a behavioral mapping of users and their responses to the inputs presented. During the action, customers are invited to visit the agency and underwrite a zero interest loan. By the same token, prospects are subsequently invited to join the program.

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