THE NEW LIFE OF PACKAGING

˂˂ The era when packaging was only a product container is now gone. In recent years the trend has pointed to an integration of packaging as part of the digital world, to the extent of becoming a multimedia activator. The product purchase experience is no longer only physical because it is becoming more and more integrated and long-standing, based on relationships and integration of a digital nature. How is this state-of-the-art function of packaging actually shaped? ˃˃

By Chiara Porzio – editor at Largo Consumo

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