FUTURA ENTERS THE ADVICE GROUP: A SINGLE PLAYER IN ORDER TO BETTER MEET MARKET DEMANDS
Advice Group has decided to acquire new capabilities and extend its services by integrating the know-how of Futura, a company which, since 1999, has been active in the mobile marketing and software development for the MICE – Meeting, Incentive, Conference and Exhibition – industry.
Advice thus strengthens its brand, helping the player to become more competitive on the market, being able to respond in a versatile way to consumers’ demands in a digital and mobile environment. The group’s value proposition now encompasses all segments in digital marketing, with a comprehensive range: from strategic consulting to cross-platform project implementation, allowing for ongoing performance measurements and supporting activities in progress with a view to achieving your sales targets. Moreover, this renewed expertise makes it possible to apply mobile strategies and solutions in physical settings, digitalizing the Retail world and the MICE industry. The use of digital marketing strategies allows for measurable events; it thus becomes possible to map the audience’s involvement before, during and at the end of the events, quantifying the actual return on investment and starting a customized brand-user dialog.
This agreement marks a fundamental step in the life of these two businesses, which as of today have become spokespersons for a single concept: Connect, Change, Transform – connecting physical activities with digital relationship, changing the paradigm in order to re-establish a digital order by transforming opportunities into successes”.
Fulvio Furbatto – CEO of Advice Group
“I have been working in the MICE sector for years and I think that this is a necessary choice to give the market a signal for change. Today performance measurability, investment quantification, creation of an actual dialog with the users are essential prerequisites. We have always been aware of Advice’s strategic value and now we are officially part of the group, with the certainty of adding valuable know-how to the business”.
Lorenzo Usai, Mobile e Digital Event Specialist at Advice Group