The coffee master is the Eni Café dealer who has completed all the missions and personalized goals assigned to them by Lavazza in real time. By actively participating in the activities, he climbed the rankings and earned the most attractive rewards.
How to increase sell-in in the Eni Café&Shop stores
project: Premiati con Lavazza
project type: Trade incentive and Customer activation
goals: Sell-out strategy, Incremental turnover
Brief
“Premiati con Lavazza” focuses on Eni Cafe & Shop cafés and is based on a strategy which rewards only those participants who achieve personalized turnover goals. Lavazza has chosen Advice to develop a project which increases the sell-in. In support of this program, two competitions for Eni Cafè & Shop end consumers have been launched with the aim of prompting the sell-out of the products promoted through the Instant Win mechanism and final lottery.
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