The new customer has placed her first order and completed her first mission. To become the Best User, she has to complete all the missions and answer the surveys.
A Ghost Loyalty program to improve retention
project: Ordina e vinci con Just Eat
project type: Customer Base Activation
goals: Up-selling, Ghost Loyalty, Caring and Instant Win
Brief
“Ordina e vinci” is a Ghost Loyalty program which provides different prompts able to increase customer retention and orders during the campaign period, through targeted communications towards specific user clusters.
Related case histories
Wake up customer base!
Private Italian train company Italo - Nuovo Trasporto Viaggiatori (NTV) asked Advice to test the responsiveness of their customer base to boost summer ticket sales.
A Ghost Loyalty program to improve retention
“Ordina e vinci” is a Ghost Loyalty program which provides different prompts able to increase customer retention and orders during the campaign period, through targeted communications towards specific us...
