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Case history profile background image gabriel-silverio-u3wmdykgsry-unsplash-1
Angela
IDEAS HERO
FOCUS ON A CLUSTER

The Ideas Hero shares and votes on ideas within the community and she answers quizzes and surveys, earning grains of wheat for each action performed. She shares her preferences and tastes with the brand and she participates in the competitions offered on the platform, establishing a direct and personalized relationship with the brand.

 

 

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41%
Activity Rate
User experience
COMPLETE ACTION
user experience icon
70%
70%
User experience

A customer community

project: Nel mulino che vorrei

project type: Digital Community

goals: Crowdsourcing, Database Enrichment, R&D

Brief

For several years Barilla has been relying on Advice as a strategic partner for the management of the "Nel Mulino che Vorrei" project. The relational loyalty platform aims at creating a unique place for consumers, where they can dialogue with them and let them live the brand experience at 360 degrees. By mixing metrics derived from the behavior of users within the community with sell-out metrics, the brand can have the behavior clusters of consumers in real time and it acts promptly with 1to1 communications and marketing activities.

 

case profile logo

A customer community

For several years Barilla has been relying on Advice as a strategic partner for the management of the "Nel Mulino che Vorrei" project. The relational loyalty platform aims at creating a unique place for consumers, w...

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