Purchasing from a Tiger Zone IT 01 store lets the Flyer Ambassador participate in the multi-channel programme, finding out immediately if they have won the prize up for grabs. Personalized stimuli then keep the customer engaged, leading them along the loyalty pathway.
A customer activation activity to encourage the drive to store
project: Flying 2 Copenhagen
project type: Customer Activation
goals: Database Building, Up-selling, Drive-to-store
Brief
Tiger Zona IT 01 chose Advice with the mission to create a database of its consumers and establish a direct dialogue with them, encouraging the drive-to-store. The information mapped through the project allows the brand to build a real-time behavioral database, as well as anagraphical, which is essential to plan 1to1 marketing activities to support sales.
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