The experienced traveler is the Italo traveler who appreciates the mobile-first experience offered by the brand. They respond to the surveys they are invited to take and actively participate in the instant-win draws.
Wake up customer base!
project: Italo Estate Italiana
project type: Customer Base Activation
goals: Brand Awareness, Churn Prevention
Brief
Private Italian train company Italo - Nuovo Trasporto Viaggiatori (NTV) asked Advice to test the responsiveness of their customer base to boost summer ticket sales.
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Wake up customer base!
Private Italian train company Italo - Nuovo Trasporto Viaggiatori (NTV) asked Advice to test the responsiveness of their customer base to boost summer ticket sales.
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