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Nima
EXPERT CHEF
FOCUS ON A CLUSTER

The Expert Chef receives kits at home every month with everything they need to cook their own dishes. By carrying out value missions, such as purchasing specific products or using the member-get-member programme, the chef accumulates grains that feed their digital collection and receives personalized communications and missions.

 

Title
+14%
Member Get Member
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redemption full image
18%
Redemption
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22%
Utenti Registrati

The digital collection of Barilla customers

project: Club Cucina Barilla

project type: Digital Collection

goals: Churn Prevention, Member get member

Brief

Barilla came to Advice with the need to create a loyalty program that would build subscriber loyalty and prevent churn. "CucinaBarilla" is a subscription service that offers its customers a complete solution to easily cook numerous types of recipes. 

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The community that enhances the brand

Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy....

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The digital collection of Barilla customers

Barilla came to Advice with the need to create a loyalty program that would build subscriber loyalty and prevent churn. "CucinaBarilla" is a subscription service that offers its customers a complete solution to easi...

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An activity that engages customers and retailers

Costa, a food company, leader in massive consumption in Peru, has developed a digital collection with Advice, aimed at retailers and end consumers to increase the sell-out and to improve engagement, through simple r...

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The short collection oriented to cross-selling

Gloria supports the launch of new products for Battimix kids with a short collection focused on cross selling. By means of simple mechanisms, the digital collection provides for consumer engagement, prompting them t...

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Digital collection to improve loyalty and sell-out

The Plasmotti project supports the brand in its relationship with its end consumers through a sell-out strategy and it allows the making of a behavioural database. Consumers are engaged through instant win games and...

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A digital collection to meet customers

“Premi Pregiati” aimed at getting to know the final consumer, creating a proprietary database and establishing a value relationship between customers and the Parmigiano Reggiano Consortium.

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A behavioral loyalty program to build a relationship with customers

Cantine Maschio, a leading winery in the production of Prosecco and sparkling wines, chose Advice Group as its technical and strategic partner to develop a digital collection project aiming at understanding its cust...

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