Type of project: Customer Activation
Tools: Customer Data Platform
Goals: #Engagement #DataBaseBuilding #Up-selling #Cross-selling
Leading Italian confectionery brand Bauli has chosen Advice as their strategic and technical partner. Advice will manage all promotional and engagement activities of the brands within the Bauli group.
Bauli’s goal is to track consumer behavior in relation to cross-brand activities with the aim of forging a solid, direct, and personalized relationship with their consumers to support business activities.