Advice is awarded the Best B2B Loyalty Program award with Tre Marie Croissanterie.
After the “Barilla Pan di Stelle 2012” campaign and the digital program for Casa Modena 2013, a new success for Advice at the Loyalty Awards.
The Progress Marketing agency was awarded the 2014 prize for the best loyalty program targeted to the B2B channel for its project “Premiati con Tre Marie 2013” [“Tre Marie 2013 Rewards”].
On the 10th of June this year, there was once more a confirmation of Advice’sexcellence in the loyalty industry. The only Italian candidate shortlisted for the final event at Grosvenor House in London, it made short work of 200 other projectsfrom Russia, South Africa, Turkey, Greece, Ireland, UK and Scandinavia, winning in its category over Nectar UK and Vodafone Turkey.
“Premiati con Tre Marie” is a digital incentive trade and multi-channel programfeaturing an exciting brand experience aimed at boosting consumer loyalty in respect of Tre Marie croissants, creating a community of bartenders, andengaging the final consumer.
Its mechanism is based on a boosting plan to encourage repurchases; the WEKIT(We Keep in Touch) platform allowed for the management of each bartender’s loyalty path in a customized and targeted way.