Advice group with Tre Marie is shortlisted for the Loyalty Awards EMEA

For the second year running, and this time as the only Italian company, Advice is shortlisted for the final award ceremony which will be held in London on the 10th of June this year! This award dedicated to international loyalty programs, which has reached its third edition, has become a not-to-be-missed fixture for professionals in the industry and for those wishing to experiment with innovation and performance. A record number of entries was submitted from all over the world: 200 projects from Russia, Greece, South Africa, Turkey, Ireland and the UK, up to Scandinavian countries. And Italy, with the campaign “Accademia Tre Marie 2013” dedicated to bartenders, with a knock-on effect on its own consumers. A digital incentive trade and multi-channel program aimed at boosting consumer loyalty in respect of Tre Marie buns, increasing sell-in and sell-out thanks to a Progress Marketing strategy which is expected to trigger a relationship based on trust and two-way communication, powered by notifications on-the-go, as well as by a boosting plan, to encourage re-purchase and cross-trial of the products involved. The program, whose second edition has just started in 2014, will be competing for the “Best B2B loyalty program” award together with international campaigns by giant corporations such as Vodafone and Nectar.

THE SHORTLIST

Best B2B Loyalty Program
Advice Group (Italy) – Tre Marie Multichannel Loyalty Program
Vodafone Turkey – Vodafone Turkey’s Enterprise Transformation Program
Tech Data – Umbrella Belux Channel Incentive program td.boomerang by TechData
Deli – Deli Product Catalogue Nectar Business – The UK’s Leading B2B Loyalty Program
THE B2B PROGRAMME Advice Loyalty Program
Accademia Tre Marie