Advice Group has won the Mediastars award for Prize Contests and Loyalty Programs with the project “Discover Azerbaijan and win its treasures”, which was completed in collaboration with Simmetrico for the Azerbaijan pavilion on the occasion of Expo2015.

The 20th edition of this award involved 527 communication projects and 126 panelists from all over Italy. Advice was up against important Italian and foreign agencies and companies, winning five awards:

  • Number 1 for Prize Contests and Loyalty Programs
  • Winner of a Special Star for Concept Design
  • Winner of a Special Star for Creative Management
  • Winner of a Nomination in the Short List
  • 2nd prize Ex Aequo for Promotions

It is an especially relevant recognition: Mediastars, is a technical award which usually includes major advertising campaigns as candidates. For the first time a highly innovative Digital Strategy project was rewarded, which will help restyle the MICE industry. It is a sign that the market is changing and becoming increasingly oriented towards projects offering concrete prospects in terms of ROI.


“In digital marketing it is really important to communicate directly with consumers. Anyone involved in Progress Marketing knows that initial engagement takes place by explaining to users that it is possible to have opportunities to win in exchange for some value-based actions. This allows for an in-progress mapping of purchase choices, encouraging new consumer behaviors which provide informative feedback to the brand”. 


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Alessio Di Rini – Trade Marketing Specialist at Advice Group