Signing of the partnership with the Osservatorio Mobile Mkt & Service: Advice Group actively involved in research work for 2013.

Advice Group is officially a partner of the Osservatorio at the Politecnico in Milan, thus establishing its accredited position at institutional level in the world of Mobile Promotion & Loyalty!

The collaboration is a result of the need expressed by the research Organization to find practical evidence on the market from leading companies in the industry, for which the Politecnico has been the main counterpart for several years now as regards developments in the digital world: with a series of transversal case studies (Barilla, Lavazza, Algida, Tre Marie, Café Zero, Sca – Tena Lady, Tim, Casa Modena, Nostromo, Erbolario, Q8) the company that created Progress Marketing will give its support through behavioral data on more than three million users engaged in digital loyalty programs. Advice Group will take part on a regular basis in meetings with companies investing in the research, as well as in a working group with partners and C-levels focusing on Mobile Promotion & Loyalty to debate topics, share views and make available its expertise in the area of digital loyalty.