For the third year running Advice Group has been shortlisted for the Emea Loyalty Awards!

After having won the Loyalty Awards 2014 in the category Best B2B Loyalty Program with Accademia Tre Marie 2013, Advice has been shortlisted once again, this time in the category Best Use of Gamification to Enhance Loyalty, for the program Amici del Mulino 2014.

The Loyalty Awards have reached their fourth edition; they are an event not to be missed for professionals in the industry and this year the requests for participation have registered a 30% increase compared to last year. This award dedicated to international loyalty is synonymous with prestige, which is why the various players are increasingly interested.

Amici del Mulino is a digital loyalty platform designed in order to create a long-lasting multi-channel relationship platform with consumers, most notably with younger ones. This program has now reached its third edition; it is an example of how gamification can be strategically integrated with sell-out through a Progress Marketing strategy. Using multiple channels to enter the in-pack codes, the user collects points and takes part in the instant-win sweepstakes. The codes can also be used to unlock game levels on the gamification platform and to access bonus points for further chances of winning. This Progress Marketing strategy makes it possible to track the user’s behavior in real time and to administer inputs aimed at encouraging buy-in, also through cross-trials, in the course of the promotional activity.

The award-giving Grand Gala is scheduled for the 9th of June in London, with more than 700 professionals expected to take part!


Category: Best Use of Gamification to Enhance Loyalty

Brand: Barilla – loyalty program Amici del Mulino powered by Advice Group

Brand: Auchan France – loyalty program Looney Tunes FETE DU SPORT powered by TCC              

Brand: Cable and Wireless –  loyalty program Win & Drive

Brand: Dansk Supermarked –  loyalty program Winning hearts

Brand: Dubai Police – project Virtual Applications

Brand: JetBlue Airways e Comarch-loyalty program JetBlue’s TrueBlue Badges              

Brand: MAXIMA e Boost – loyalty program Puponautai II

Brand: Quidco – loyalty program Quidco’s Christmas ‘Cookie Trail’       

Brand: Topaz Energy – loyalty program Play or Park Loyalty Game

Brand: Wanda   Digital   – project Gnctrkcll Mobile Application