ADVICE GROUP CONFIRMS ITS PARTNERSHIP WITH PROMOTION
Advice Group is back in full swing after the summer break, consolidating its collaboration with Promotion Magazine. The success of the section “Foreign progress marketing campaigns”, launched for the first time one year ago as a result of work done by AdviceLAB, the Advice Group Research Observatory, has led the leading publication in the promotional marketing sector to confirming its partnership for the whole of 2014, extending it with a series of educational initiatives.
More specifically, starting this year, a regular feature will be edited by Fulvio Furbatto, CEO of the Turin-based firm, which will focus on the topic of digital marketing as a strategy for overcoming barriers to operation and supply chain issues. Moreover, during the year there will be training events, including some workshops designed for Marketing Managers and the final conference at Promotion Expo 2014, where innovation, strategy and success stories will meet to reveal the full potential of progress marketing.