Advice Group becomes part of MMA

Fulvio Furbatto Advisory Board member of the Mobile Marketing Association!

Following on the recent success in Istanbul at the Forum of MMA Emea, where the Project Manager for Advice Group represented – together with Barilla – Italian excellence in digital loyalty, Furbatto has been invited to contribute to the development of the association in Italy alongside the major players in the industry, such as Google, Nokia, Telecom, Vodafone and Nielsen. The role played by Advice Group will be crucial for the education of Brand Managers as regards how to use mobile instruments more strategically in order to consolidate customer loyalty and CRM. Moreover, Mr Furbatto’s commitment will serve the purpose of disseminating the culture of Progress Marketing, through a comparison of Italian best practices with those at international level, in order to define new parameters and benchmarks for digital loyalty cross-country programs.

MMA is the largest non-profit Association in the sector, representing more than 700 companies and players across the value chain of mobile marketing all over the world. Established in the year 2000 with headquarters in New York, it is divided into regional branches which include North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and the Asia Region (APAC). The mission of MMA is to promote, educate, assess, judge and protect the mobile marketing industry worldwide.

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