ADVICE IS SHORTLISTED AGAIN FOR THE LOYALTY AWARDS 2016
Advice is on the Loyalty Awards shortlist in London once more, with two Performance Promotion projects!
The project “Tesori del Gusto 2015” has been shortlisted in the category “Best Use of Customer Data & Analytics” – a program designed for the brands Casa Modena, Parmareggio and Senfter.
The project “La sicurezza ti premia 2015” has been shortlisted in the category “Best Loyalty Programme of the Year – Financial Services” – a program designed for Ace European Group Ltd.
This is certainly an important step towards the final round, with two outstanding loyalty projects.
Tesori del Gusto, which has reached its second edition, is the first Coalition Program which directly involves brands from the fast-moving consumer goods industry, optimizing performance levels by sharing costs and expanding the user base.
Also “La sicurezza ti premia” is a brand activation program which has reached its second edition. In this case it is an excellent example of how Progress Marketing can be applied to the insurance sector – and thus to Slow Moving Consumer Goods – showing that user loyalty is based both on sell-out and gamification concepts.
The final round will take place in London, in June this year.