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VINCI LE SNEAKERS BECK’S

CUSTOMER SOLUTIONS

THE FEATURES

Advice Group realises the first Progress Marketing project in the world of beer in partnership with Beck’s!
A pilot that paves the way to Performance Promotion activities, both aimed at rewarding consumers and at learning more about their purchasing habits.

INSTANT WIN CONTEST

INSTANT WIN CONTEST

BEHAVIOURAL DATABASE BUILDING

BEHAVIOURAL DATABASE BUILDING

UP SELLING

UP SELLING

The Challenge

Boosting sales by increasing average product rotation while, at the same time, rewarding the costumers. In this first activity, the focus of the brand is on fostering engagement, involving occasional and small-purchasing customers.

The solution

March – April 2016

By purchasing at least six Beck’s promotional products as part of a single shopping session, consumers will receive a beer glass signed by Beck’s that includes a postcard with a unique code to be played in order to enter an instant-win contest in a multi-channel way: by sending an SMS or through the dedicated website: www.cheerstoindependence.it.
If the store doesn’t have a promotional stand, the users can also play by using the variable data found on the ticket receipts. With each code entered in the contest users have the chance to win a pair of Beck’s Sneakers.

The Results/KPI

Win a pair of Beck’s Sneakers is a pilot that will pave the way for a new Progress Marketing project that will start next May. Thanks to Wekit, the Advice Group’s Data Management Promotions Platform, it is possible to map the consumption behaviour of users and monitor purchasing habits and recurrence rates, thereby outlining new marketing and crm strategies targeted to specific profiles, with the aim of boosting business performance.

 

Credits:
Altavia: creative strategy

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