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UNILEVER “ONE GOAL”

TRADE SOLUTIONS

THE FEATURES

Unilever Food Solutions, worldwide leader in the food industry for catering professionals, has reached an agreement with Advice regarding the management of a strategic distributor incentive.

100% PROGRESS MARKETING

100% PROGRESS MARKETING

INCENTIVE TRADE 1TO1

INCENTIVE TRADE 1TO1

DATABASE DRIVEN GOALS

DATABASE DRIVEN GOALS

The Challenge

Populate the marketing database, reward users in a different way based on their loyalty and brand relationship level, and last but not least – strongly encourage a sell-out increase.

 

The solution

January 2014/December 2014

The wholesalers involved in the campaign have been divided into three macro clusters, different in terms of turnover potential and strategic weight. Each distributor receives an invitation welcome kit with a unique code necessary for registration with the program. After registering, you have access to a personal sheet which includes several objectives to be achieved depending on customized weights and variables for each seller, such as the business volumes generated during the previous year.

 

For each € of products purchased which are part of the program, the user gains points which contribute to making up the total score. In the course of the year, it is possible to gain extra points by joining special promotions and offers, which is a stimulus to cross-up and fast selling.

 

The wholesalers who reach their goal will access the award-winning levels, with a wealth of digital prizes including over 100 possible choices between Alpitour, Amazon, Eataly, Mediaworld, Ticket.

 

 

One coupons and fuel coupons.
Strategy and development: Advice Group
Behavior and 1to1 relation analysis: WEKIT platform (powered by Advice).

The Results/KPI

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