ACE EUROPEAN GROUP “LA SICUREZZA TI PREMIA”
Ace European Group, a corporation operating in 54 countries, has chosen the experience of Advice to develop a tailor-made digital strategy. “Safety Rewards You is the first loyalty program totally based on Progress Marketing concepts applied to an insurance company in Italy.
Accompanying people who have underwritten a policy on the way to loyalty, by promoting targeted 1to1 communications and customized missions for virtuous user which become increasingly advantageous.
December 2014/October 2015
All the users who underwrite a policy between 3/12/2014 and 31/08/2015 receive a welcome kit with documentation and instructions to join the program. User engagement is multi-channel, via text message or online through the website ace.lasicurezzatipremia.it, and you can take part in the instant win competition using the policy code.
In order to keep the client alert throughout the promotion, after the second and fifth month of contract activation, the user can take part in the instant win once again using the same code, with new chances of winning a shopping voucher worth 50 euro for use with selected partners.
Ace builds a loyalty path based on opportunities: indeed for the whole duration of the contest, all users who register on the website are immediately awarded 50 safety points which are collected on a personal card. Every time the user accesses this card, new missions to accomplish are presented: answer a quiz or a survey, invite a friend to join the program.
Each virtuous action entitles you to 50 safety points and is a further chance of winning the final prize: a 1000-euro shopping voucher. Another specific feature of the program is the fully digitalized prize claim. Thanks to theMyPrize, platform the winners are completely free to choose what their prize should consist of by spending the voucher at the various retail partners.
Thanks to WEKIT, the Advice behavioral analysis platform, it is possible to map the users’ behavior and send them targeted communications to encourage their initial engagement and accompany them along a loyalty path by providing inputs throughout the period. Moreover the use of the proprietary platform for digital rewards facilitates customer profiling and enhances the development of a dynamic CRM.