LAB&LEARN

OUR METHOD

RESEARCH

RESEARCH

We develop the progress marketing section for your workshops and for the “multichannel” column on the journal Promotion Magazine. We conduct research on a regular basis regarding new market trends, ranging from digital marketing to the most significant international promotion & loyalty campaigns. We explore new areas of innovation, assessing the real impact of emerging trends in terms of sales. We review data on consumers and digital tool dissemination, with ongoing cross-country updates in order to support corporate decision-making to produce brand activation campaigns.

KNOWLEDGE

KNOWLEDGE

We process data from over four million users engaged in our activities, to derive market benchmarks, insight and competence. Through the KPI analysis of the initiatives managed and of their conversion from a sell-out marketing perspective, we help train our clients. We transform research into know-how to be fed into the project area. We deliver structured analysis to our client companies with a strategic focus on the market, competitors and technological innovation. We provide companies with the necessary awareness and skills to make the best decisions for their business.

INNOVATION

INNOVATION

We specialize in reading KPIs and results monitored on-the-go as regards client campaigns to produce new metrics and new paradigms within the loyalty and brand activation scenario. We keep searching for new technological solutions which can be integrated with digital marketing strategies, always connected with the world of sell-in and sell-out. We turn the know-how acquired into new business, to support the project development and innovation area.

LEARNING

LEARNING

We organise workshops, seminars and training sessions in company offices, whitepapers and thematic guidelines. We channel products from the KNOWLEDGE, RESEARCH and INNOVATION areas into didactic activities aimed at clients and partners to provide education on the Italian market. We take part in industry speeches and disseminate our know-how through columns in specialized journals. We work with top-of-the-range institutions at international level: Milan Polytechnic, University of Parma, Mobile Mkt Association.

INTERNATIONAL OBSERVATORY