Advice Group

The challenging contest developed by Advice Group, in collaboration with TIM (4gh retail) has been a success. The contest rewarded consumers with a number of top-ups, and coupons for Christmas shopping exclusively dedicated to the subscribers of TIM YOUNG call rate. The activity has been carried out through on-street engagement of the target, stopped outside encounter spots of the 15 main Italian towns. Users had the chance to challenge themselves with physical skill games that in a second stage landed in a amusing web game found at www.skillgame.mobi.

Multi-channel, play mechanics and especially viral strategies, used with the aim of driving traffic in store are the keys for the success of Italy’s first Skill Game project. 

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